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An Event that Helped Keep Canada Together
Recently I was asked to explain the value of what Liz and I do. Communication/graphic design. Words and images. And the power these can have. I think this story does that.
In October 1995 Quebec was about to have a referendum. It could have resulted in Quebec separating from Canada. A group of people in Calgary had held a rally to show Quebecers that Canadians cared about Quebec. Quebec media reported that only half a dozen people turned up at this Calgary rally. We heard from a PR colleague that her English speaking friends in Montreal were thinking of voting to separate because the rest of Canada did not care.
Liz and I offered to help do the promotion for a rally in front of Toronto's City Hall (with bilingual speakers) to show Toronto cared. We produced a logo and a simple 2 sided flyer. The flyers were given out at Toronto subway stations. Media reported 8,000 people turned out to the lunch time rally. Quebec TV and print media was there and reported it well.
It was a very close referendum. We feel we helped tip the balance.