Asset Computer Personnel
We were hired to strengthen the image and branding of this IT personnel company. The plan we created and executed included an ad campaign, along with a logo update, brochures, business cards, stationery, direct mail and sales aids.
The ad campaign in The Toronto Star Career Section had three objectives:
1. The job listings in the ads were to attract job applicants for IT positions.
2. The ads were designed to create a strong brand presence that would gain the attention of major customers from the banking, insurance and communications industries.
3. Together the rebranding and advertising were also aimed at attracting large international placement firms interested in acquiring Asset.
All three objectives were accomplished.
Asset was acquired by CDI, North America's oldest technical staffing company with annual revenues in excess of $2.2 billion (Cdn.). The marriage of the two companies provides the North American business community with an unparalleled opportunity to source qualified IT professionals.