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(02 of 03) Liz & Rod Bios
 
Rod Nash RGD Emeritus  
 
Early in his career in Australia Rod experienced the rush associated with designing a successful ad. A newspaper retail ad he worked on attracted so many buyers to a store, it created gridlock in downtown Melbourne, and a passion for results-driven-design in Rod.
.....At J. Walter Thompson in Melbourne, Rod and agency colleagues convinced a national advertiser to integrate collateral more closely with the advertising. What now seems an obvious strategy was something of a new one for large agencies at that time. Increased sales helped change that.
.....He continued being able to use this approach as an art director at Lawrence Wolf Inc. Buffalo, N.Y. with clients that included Kodak, Bauch & Lomb, & leading US national pharmaceutical companies. Later he helped open the Toronto office of Wolf, becoming a creative director. Accounts: Sunbeam, Canon, Volkswagen, and Esso.
.....In his almost half a century with Nash+Nash, Rod and Liz continued to produce work that showed how well integrated marketing communications strategies proved to work.
.....In 1996 Rod used his communications skills to help get an act through the Ontario Legislature forming The Association of Registered Graphic Designers, essentially the first such act for graphic designers anywhere. As a founder of RGD he was a V.P on the first Board of Directors. He remained an active advisor to this board until 2020. Rod is a Past President of the RGD Examination Board (Now the Certification Committee) where he remained through its various iterations until 2020. Rod is currently a Member of the RGD Membership Committee.