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(04 of 09) Case Studies
 
Asset Computer Personnel
We were hired to strengthen the image and branding of this IT personnel company. The plan we created and executed included an ad campaign, along with a logo update, brochures, business cards, stationery, direct mail and sales aids.
The ad campaign in The Toronto Star Career Section had three objectives:
1. The job listings in the ads were to attract large numbers of job applicants for IT positions.
2. The ads were designed to create a strong brand presence that would gain the attention of major customers from the banking, insurance and communications industries.
3. Together the rebranding and advertising were also aimed at attracting major international IT placement firms to acquire Asset.

All three objectives were accomplished.