Rebranding The Bristol Place Hotel
David Cravit was a marketing advisor. In the early 90s The Bristol Place Hotel needed to aggressively update its brand to hold the premier position it held near Toronto Airport. Marriott Hotels was building a new hotel in the area. David recommended us for the work. His suggestion was to market everything the Hotel did as doing it in "Bristol Fashion.” We did this by adding a uniquely hand drawn confident signature to the hundreds of newly designed different hotel materials and products we produced. Often embossed in gold. As well as the signature we rolled out new higher end branding through all these new hotel products.
We also helped produce a presentation of all the new materials to a meeting of all the Hotel staff. This included a multi screen slide show.
We understand this project was successful because, a few years later, the client then hired us to do the rebranding of another of his large hotels in Toronto. The Park Plaza.
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