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(06 of 14) References
Case StudiesReferences	The Oakville Drama Series (Starting Early 2000s) Nash & Nash came up with a marketing campaign for our Oakville Drama Series that has had spectacular results. In just one year we virtually doubled our subscriber base. The Nash team started our project with the basics. They did a comprehensive communications audit of our local performing arts community and followed that up with extensive research and interviews. They then impressed and surprised our executive group with a marketing communications brief that focused on unexplored assets that we previously had forgotten or ignored. Rod and Liz next designed for us a range of integrated materials targeted to develop a renewed subscriber base for our Twenty-fifth Anniversary Season. We soon had an exciting, attractive look and detailed production process for a season brochure, posters, roadway banner, advertising and even letterhead and envelopes. For five years now, Liz and Rod have continued to engage us with their expertise, enthusiasm and commitment. They have consistently enlivened our annual campaign with a fresh new look and stimulating design. The results are clear for us. Sold out houses say it all. Randy Smye Marketing Director The Oakville Drama Series     TODS, The Oakville Drama Series, had possibly one of the largest theatres, and with our help the largest audiences, of any amateur theatre organizations in Canada.