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World Word-Check
Naming for World Markets
Nash + Nash has a process called World Word-Check. This has become a key element in our name generation for products, companies and organizations in today's global economy.

Great sounding “coined words” formed from new and unusual combinations of letters have an uncanny knack for being swear words in some foreign languages.

We also check for a word's positive connotations that make the name appropriate, even powerful in targeted foreign markets.

Our World Word Check process also incorporates preliminary trademark searches.
See also WHAT >Name Generation