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World Word-Check
Naming for World Markets
Nash + Nash had a process called World Word-Check. Working with clients this became a key element in our name generation for products, companies and organizations in the global economy.

Great sounding coined words formed from new and unusual combinations of letters have an uncanny knack for being swear words in some foreign languages.

We also checked for the positive connotations in a word that made the name appropriate, even powerful in targeted foreign markets.

Our World Word Check process also incorporated preliminary trademark searches.
See also WHAT >Name Generation