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(31 of 89) Print Gallery
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1972 American Motors (Canada) Silk Screened Car-Dealership Invitation
American Motors asked the Wolf agency to design a dealership invitation that would stand out. Something different. This invite cover Rod designed has no type. Because it is silk screened the physical cover itself has stronger, brighter colours than the "normal" offset or letterpress printing for 1972. Unfortunately the colour difference is something we cannot show on a monitor. This was designed to emphasize the tag line Larry Wolf had written for the 1972 new car roll out for American Motors Canada (which had recently undergone changes). At right is the sheet Rod designed to go to dealerships, along with the cover, so they could imprint their own information: dealership, location and date etc. |
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Design, artwork and production: Rod Nash Agency: Wolf Copy: Larry Wolf |