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And of Course We Produced the Canadian Catalogues in French too.
Here, in French, we show some of the other spreads, along with the French cover. Both the French & English catalogues were 32 pages.
We learned the value of getting clients excited and involved with the creative process from Larry Wolf. This can be tricky but works with great clients (in this case Russell Crocker, Advertising Manager of VW Canada). He knew the car well and suggested the photo bottom-left, with the top removed from the chassis. The translation of the French heading is essentially, "The Foundation." |
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