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1984 Silk Screened Proposal Cover
When Tricil & the Ontario Government partnered in an energy from waste group called Endwaste, Nash & Nash was tasked with creating the symbol and branding etc. We based the symbol on the four Rs of the industry at that time — Reuse, Reduce, Recover, and Recycle. By rotating 4 lower case Rs in 90º increments we created a graphic “spark of energy”.