Nash and Nash Ltd. Design and Advertising

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1996 Toronto Newspaper Series Seasonal emphasis added relevance to a series of 12 ads. The series received great response, strengthened the brand and increased the growth of a leading Toronto based computer personnel company. We were hired to strengthen the image and branding of this company. The plan we created and executed included an ad campaign, along with a logo update, brochures, business cards, stationery, direct mail and sales aids. The campaign including ads in The Toronto Star Career Section had three objectives: 1. The job listings in the ads were to attract large numbers of job applicants for IT positions. 2. The ads were designed to create a strong brand presence that would gain the attention of major customers from the banking, insurance and communications industries. 3. Together the rebranding and advertising were also aimed at attracting major international IT placement firms to acquire Asset. All three objectives were accomplished.