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1980s Targeting Paper Manufacturers
Sentrol/Stromberg Ad in Major US Trade Magazine. Research showed that holes and dirt were a key reason paper buyers would switch to other paper makers. This process equipment senses holes and dirt during the manufacture of paper. |
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Note: The magazine wrote us they noticed "dirt" in the film we had shipped them and cleaned it up LOL. They admitted that they had not read the ad. Sooo they ran the ad AGAIN FOR FREE in the next issue of the magazine which ran globally. And was very expensive. Our client had a global market. After 4 years we helped grow their sales by 400%.
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