Nash and Nash Ltd. Design and Advertising

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Early 1970s. One of the first ads for an enduring product category This ad is kind of historic. The ad was one of the first in North America for a new product category (small and/or wearable personal electronic devices). A category seemingly forever evolving.

Art direction and photography: Rod Nash Copy: Larry Wolf ... Agency: Wolf NOTE: Mary Wells in New York was finding readership improvement by using less obvious logos in ads by her agency. Over time though this innovation became less effective than the traditional placement of ad logos.