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(53 of 68) Advertising Gallery
 
Retail Photography (Mid 1970s)
Rod photographed this for Saffer, Cravit, Freedman who we worked for on a number of projects in the 1970s. Morris Saffer directed the photo shoot. We learned the importance of knowing the over all objective.
When his brief for the shoot was not working, Morris was able to rethink the photo, and the ad, on the fly. Brilliant man.
 
 


We believe Morris Saffer founded the first North American advertising
agency to specialize exclusively in retail in 1968.