Nash and Nash Ltd. Design and Advertising

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	What Print Logos/Signatures/etc Corporate ID Communication PlansAdvertising & PromoWeb, Interactive, TV Interiors and...Signage Packaging/POP Name Generation PR Communications Events/Presentations Exhibits & Displays Illustration

1994 Liz & Rod Created a Unique Way to Build a Stronger Brand for a Multi-Billion Dollar Company Laidlaw asked us to help them keep their visual messaging in their local ads consistent. Each Laidlaw location operated in quite different business areas. We found each year there were lots of Laidlaw ads, each produced locally, all looking completely different, running in their many many locations across North America. We produced ad layouts & visually consistent illustrations of things from school buses to landfill gas energy production. For easy local access these were included as clip art in the Visual Identity Guide we produced (which was also a guide for print requisition). Each location had one. Additional pages etc could be added easily.

To our knowledge no one else had ever combined a Visual Identity Guide & Print Requisition book together like this.