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1970 Christmas Promotion
While he was at Wolf each year Rod produced a fun Christmas promotion that was sent to Wolf clients in the US and Canada. In this promotion, if you blew on it, the illustrated characters (Larry and Mary Wolf) seemed to grab hold of the year 1970, pull it apart and create the Wolf logo.
Each side of the box had "Blow It" lettered in a different language (e.g. Soffialo is Italian :)
Unlike much of the US, in the Toronto of 1970 there were many great translators capable of translating into almost any language. One of the messages from this promotion was that we were able to produce communications in multiple languages LOL.
 
 


Art Director, Designer & Illustrator Rod Nash
Agency: Wolf
Note as an illustrated Santa Clause character we did not think it appropriate to depict Larry smoking a cigar LOL.