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Trends Change as Do Client Requests re Visual Identities
In the early 1990s the VP Marketing of a new firm, amalgamating a bunch of fibre optic cable companies, asked us to help him. His sales staff were becoming familiar with computers. They liked making their own PowerPoint sales presentations to specific new clients. He asked us to create logos using the type face Arial because they all had that. He wanted consistency with what we produced and they produced. An interesting concept at the time. He liked what we did and stayed a client through other ventures of his. |
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