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1977 A Change When Reed Acquired Retail Outlet National Drapery
National Drapery was a well known retail outlet when Reed acquired it. Working with the Reed Communication Manager and the new Reed National Drapery Managing Director we realized simply having the word Reed as the exterior sign would look too industrial and therefore would not work - so we produced signage with upper and lower case letters as shown here to include the whole name. |
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We say many times throughout this website that we maintained clients for lengthy periods because our approach allowed for the flexibility necessary for control of well reasoned, consistent visual branding, as companies evolve and change over time.
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