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1976/77 An Award Winning Christmas Gift Package AND A VALUABLE LESSON
Christmas gift package for a Canadian corrugated box and shopping bag manufacturer. The maple syrup and wild rice were from some of the Reed key facility locations. We mailed these gifts around the world in a variety of packaging configurations for many years before and after this ADCC Award Winning "great design." |
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Merit award. Advertising & Design Club of Toronto We designed this with a goal of winning an ADCT Award for Reed. The lesson we learned was that in spite of the paper mailing label glued to secure the box (not shown here) the design made clear this box held something special. As a result many boxes arrived at overseas addresses with the contents removed :(
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