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(32 of 40) Packaging/POP Gallery
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Integrated Marketing in the 70s. (Retro Packaging)
Building on the years-old well-identified traditional, retro look (known at that time by the strong Desenex customer base) we designed simpler, uncluttered, messaging allowing for their new extended packaging line. In the roll-out we first targeted retailers immediately followed by consumer ads. Note to designers and marketing managers (an interesting fact LOL): the Desenex logo itself is essentially the same today, 50 years later. In our experience, watching sales over decades, consistency re visuals often works well with "good" products. |
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Creative Director, Designer: Rod Nash.....Agency: Wolf |