Nash and Nash Ltd. Design and Advertising

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2011 Planogram & Actual End of Aisle Retail Display in Walmart USA Left: Planogram showing wings (which angled back toward the shelves). The wings had life size images of a toddler. The display held 13 SKUs of Mabu Baby packaging. It was designed to fit the Walmart allotted end-cap shelf display dimensions. Note at right a snap shot of the actual display at a Walmart Store. Bottom right a larger shot of one of the starter kits showing how it related to the image on the 2 display wings.

Note: We had to design this display to new (but similar) visual brand specs Walmart had just implemented (changed from those in our booth of the previous year).