Nash and Nash Ltd. Design and Advertising

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2003 The Fable of the Golden Eggs. Meeting Invitation Invitees to a private Panigas internal management conference received invitations printed on specialized paper stocks. Each invitation was accompanied by a giant, gold-leaf-covered fresh egg. (Actually truly enormous emu eggs.) The conference demonstrated to the managers strategies to ensure they did not "kill" a major client (the goose who laid the golden eggs from which they were all profiting handsomely). Managers were required to bring their egg, unbroken, to enter the conference LOL.

Note: The conference booklet was written as a fable. The Fable of the Golden Eggs. Rod did the gold leafing on each fresh egg by hand. Before the internet, designers used "tactile" designed materials that were mailed or physically delivered to recipients because this proved to make a bigger impact.