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An Event that Helped Keep Canada One Country
A while ago a new neighbour asked if Liz and I ever saw any real value resulting from the work we did before we retired. I gave this example. In October 1995 Quebec was about to have a referendum. It could have resulted in Quebec separating from Canada. A group of people in Calgary had held a rally to show Quebecers that Canadians cared about Quebec. Quebec media reported that only half a dozen people turned up at this Calgary rally. We heard from a PR colleague that her English speaking friends in Montreal were thinking of voting to separate because the rest of Canada did not care. Liz and I offered to help do the promotion for a rally in front of Toronto City Hall (with bilingual speakers) to show Toronto cared. We produced a logo and a simple 2 sided flyer. The flyers were given out at Toronto subway stations. Media reported *8,000 people turned out to the lunch time rally. Quebec TV and print media was there and reported it well. It was a very close referendum. People from Quebec tell us they remember hearing about this event in Toronto. And that they believe our work here helped tip the balance. NOTE: Liz and I do feel too many designers are more concerned about winning design awards than using their talents to get results. |
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*Quoted from the Durham College Chronicle October 31, 1995 |