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(47 of 50) Illustration
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1962 More Work as a Student by Rod at RMIT Melbourne. Product Rendering.
At RMIT University we learned a number of techniques for rendering images for ads. Here Rod learned to use water-colour washes and brushed India Ink lines over his carefully hand-drawn (in light pencil) "products" on illustration board. Drawn (as here) with an altered perspective to compliment the car. This project, and scratch board renderings in black ink on white scratch board, helped Rod get his first full-time job. For retail ads in the early 1960s, images might be created as late as the day before the ads ran in a newspaper the next morning. Note: sixty years ago, in commercial art, "illustration" and "rendering" were seen as somewhat synonymous. |
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Before computers it took quite a lot of practice and skill to be able to draw ellipses in realistic perspective using plastic templates and then a water colour brush (like the lines for the wheels and lights on this 1962 Australian GM Holden car by Rod). A number of the original works Rod & Liz produced are now kept in various archives. Universities realized most examples had been lost and felt examples should be archived. We were paid to mail some of our original art boards for archiving :) |