Nash and Nash Ltd. Design and Advertising

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	WhatPrintLogos/Signatures Corporate ID Communication Plans Advertising Web, Interactive, TV Interiors and...Signage Packaging/POP Name Generation PR Communications Events/Presentations Exhibits & Displays Illustration

Volkswagen Catalogue Early 1970s Art direction, design and principal photography by Rod created a classic piece for VW Canada. A lot of it was aimed at women (see next page) because research back then showed wives were playing an increasingly key role in what car to buy for families. After VW Canada Marketing Manager told Wolf no photographer in Canada was good enough to photograph their cars, Larry Wolf said to Rod, "From what you have learned working for and being trained by Kodak in Rochester I know you can do this." So Rod and Wolf staff created this 20 page brochure for VW and then many more VW line catalogues & marketing materials in the next years.

Agency: Wolf Principal Photography: Rod Nash ...Copy: Monica McCormick (at 21 years old, great writing) Note: this was 5 colour printing. CMYK & grey (for black & white duatones).