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(63 of 89) Print Gallery
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Make a Brand More Memorable
Client objective: make a bigger splash at an international trade show. Many companies at this industrial trade show would be giving away printed materials full of flow charts and diagrams. Rod designed this book larger than most giveaways but to still fit into the event show bags. The cover is metallic silver. The dramatically illustrated charts explain the processes clearly but also memorably. In the very early 1970s this required a technically tricky separation & print process. Brave. But thanks to a good boss, a good client & good production companies, it worked :) |
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Art Director & Designer: Rod Nash, Illustrator: Bill Frampton Agency: Wolf |