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Ad in Pharmacy Trade Magazines Here Rod had fun with the deal offered pharmacists. This ad shows how knowing the brief and having fun at a creative meeting with half a dozen people can lead to a successful ad. Rod was making a joke when he said, "Fresh throws in the towel." But we all, including the client, realized it was the line we were looking for, especially when Rod described how it could be visualized.

Humour can work when your target audience gets the "joke." Photographer & Art Director: Rod Nash Agency: Wolf