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Later Again Laidlaw Environmental Services Divisions
When Laidlaw merged with a US environmental company we were asked to create a separate identity incorporating Laidlaw and the US environmental company. Laidlaw Environmental Services was to be related but separate from Laidlaw Waste Systems.
Using a new ID Manual we helped control consistent US and Canadian vehicle signage on all their trucks plus consistent use of colour - which built a strong public brand identity. See next pages. |
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