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Later 1980s Laidlaw Waste Systems Vehicle Signage
We started working for Laidlaw after the much larger Laidlaw acquired Tricil. When this happened Laidlaw also "acquired" the Tricil Communication Team - who continued working with us. We produced a lot of marketing materials and ads for them creating a refreshed, cleaner logo that we designed for them. Laidlaw vehicles were very well known in Canada through their consistent colour scheme.
By creating a somewhat unique ID Manual, that worked with how Laidlaw Waste Systems operated internally, we helped them keep essentially to the same colour scheme while incorporating new truck signage using the new logo. |
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Note the front bumpers are red in the Waste Systems vehicles.
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