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(13 of 40) Packaging/POP Gallery
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1971 Continuing Strategy by Packaging Tires
The Wolf creative team came up with a number of names for a new Esso high performance radial tire. Rod designed the "logos" for these based on the Atlas Logo typeface. This branding font idea was new for (Esso) Atlas tires. Also Rod made it much larger than branding on tires of that time. |
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Design: Rod Nash Agency: Wolf |