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1980s Building Goals with Employees in Billion Dollar Companies
CEOs at this time wanted to find ways to keep their thousands of employees focused as a unified community. Here the CEO asked us to produce a graphic and materials emphasizing the direction he looked to take the company and the values needed to do it. This is the graphic triptych we designed to help him.
See next page for some other pieces we produced to help him press the message at presentations across North America focused on his quest.
 
 


As part of unifying the Laidlaw community we also produced an "Identity Manual" which was also a "Guide to Ordering" for all the printing and advertising needs in their 100s of locations.