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WhatPrintLogos/Signatures/etcCorporate IDCommunication PlansAdvertising & PromoWeb, Interactive, TVInteriors and...SignagePackaging/POPName GenerationPR CommunicationsEvents/PresentationsExhibits & DisplaysIllustration	A different approach for Multi-Billion Dollar Laidlaw We produced tons of materials for Laidlaw including the "logo refresh." Here the "Corporate Identity Manual" was incorporated into an easily updatable Guide to Ordering. It was a Print Requisition Manual. It was a way for this company to make sure there was consistency and efficiency throughout the company with their very many locations over a wide geographic area.     Our understanding is that nobody had used a Print Requisition Manual to ensure consistent branding. Companies operate in different ways. For many reasons, working with Laidlaw we realized the "standard" branding guide was not likely to work for the parent company. Laidlaw liked the solution we worked out with them here. We liked that it worked :)