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Laidlaw Branding Refresh and Communications to a Broader Global Market
Tricil was eventually "taken over" by huge competitor, Laidlaw. Fortunately for us the take over included Tricil marketing and PR staff who continued working with Nash & Nash. We designed a refresh of the Laidlaw logo and visual brand which we incorporated into hundreds of new materials in areas similar to what we had been doing at Tricil. Additionally though this now included work in multiple languages (some shown below). The Laidlaw "Corporate Identity Manual" was a unique concept. We worked with Laidlaw Waste Systems people to create something that would work within the Laidlaw "culture"...See next page. |
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