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Later We Developed Better Ways to Update, & Involve People More - Throughout the Whole of Tricil
After all the years of getting to personally know the many Tricil locations across North America we learned ways to involve employees more. Here each location had a VIP (Visual Identity Person) for the new expanded Visual Identity Program. This helped make sure their location understood, agreed with and followed the brand identity with their locally produced Tricil branded materials. |
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In a late 80s AIGA conference Rod heard the renowned Massimo Vignelli speak about having more fun with your design. Even with ID Manuals. We did. Clients loved it. At the time it helped us grow our business. At the event Massimo showed his visually exciting new fun work. I spoke to him a decade later and he remembered saying this. He also said he and his wife had returned to what they called timeless design :)
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