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1970s: Controlling Corporate ID & Creating a Strong Visual Presence ...
Shown here just a few of the hundreds of materials that we designed & produced for Reed using a large variety of the different media available in the early 1970s.
This created strong recognition. A strong visual Corporate Identity both inside and outside the Reed companies. |
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In the 1970s few companies had the kind of in house design departments of today. Rather than concentrating on Corporate ID Manuals to evolve a strong identity some of our clients (like Reed) saw value in making one trusted firm (Nash & Nash) be involved, to some degree, in all their communications.
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