Nash and Nash Ltd. Design and Advertising

(03 of 18) Corporate ID/ Gallery








	What Print Logos/Signatures/etcCorporate IDCommunication Plans Advertising & Promo Web, Interactive, TV Interiors and...Signage Packaging/POP Name Generation PR Communications Events/Presentations Exhibits & Displays Illustration

We Helped Reed Paper Ltd Get a Design Canada Award & Kept a Client for 3 Decades The large conglomerate Anglo Canadian Pulp and Paper Ltd was our 1st client when we started our own company in 1972. Anglo became Reed Paper Ltd in 1974/75. We helped the smooth rebranding transition. This included assisting in the choice of Allan Fleming (of CN logo fame) to do the new logo. Management at the Reed head office in the UK knew of and liked the idea that the designer of the "famous" Canadian National logo would design the new Reed (Canada) logo. Allan had just partnered with Burton Kramer. We continued producing the branded corporate materials for Reed for years. After a year or two of the new branding, Reed had Nash+Nash do a presentation of the new identity materials for a Design Canada Award. The presentation proved successful.

Allan Fleming also designed the Design Canada symbol above. After the initial Reed work by Fleming & Kramer we continued with the Reed Corp ID for years - including annual reports, collateral, packaging, exhibits, slide shows & advertising. Later Reed became Daishowa who we continued working for. Anglo > Reed > Daishowa a client for 3 decades (until Daishowa was taken over by the problematic Enron).